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A penalty from Google means your search engine ranking is going to be impacted.  Stay with engaging and useful articles on Googles side.  Its also important to compose content related to your business.  You might attract an audience but maybe not the right audience to your website, Should you write a post on something that doesnt pertain to your industry. Publish Unique Content Many business owners fall prey to having a service or market advertising business post and to compose content.  While thats fine, do your research to ensure the content you're getting isn't also printed on another blog.  An easy way to check this is to conduct a Google search of the first paragraph of any content that you buy from business or a writer. Should you arent able to outsource your blog posts, check out this post about the best way best to compose original content.    Write Regularly A situation that is common is that business owners begin writing and then cease after a brief period of time.  Keep an editorial calendar and adhere to a program for blogging. Although you should strive to blog as a minimum, its important to recognize that there's basically no limit to the quantity of blogging you're doing.  A site that hasnt may lead people that stumble across it to think the company is inactive also. You can become the thought leader in your business, if you write about something enough on your blog.  Not every post needs to be award-worthy while presumed leadership is important.  Listed below are 130 ideas company blog themes that you may use all year long.    Split the Text No one likes to read a block of text.

 

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If your article is a listing of hints or must-dos, name your post.  Stumbling upon a blog article with 7 business blogging best practices introduced in a numbered list is more appealing to readers than a very long post with apparently no organization.  Readers may be intimidated by long blocks of text into not spending their time reading your post. By breaking posts up into pieces of info, speed bounces.    Use Images Another way to break text up would be by including pictures in articles.  Pictures and graphics are attractive and keep readers interested.  Returning to the case in the very first point, youre and if youre writing a post about an award your restaurant obtained using keywords that are targeted for it include pictures of this award in the article!  Post images of even a party or the award ceremony to celebrate the winners. Use a stock photo instead of not including any image in any way, if you dont have any images to include.  Keep in mind also that correctly tagging your images with keywords can help boost the SEO of the site post to which they belong.   Pictures also have the capacity to position on Google.  Learn more here.   Establish Dont expect blog success overnight.  Results will take some time.  Business sites will help convert more traffic into leads almost immediately because they allow a company owner to show off their knowledge and experience in the business. This doesnt imply, however, working for you or that blogging right.  Consistent blogging will pay off over time. Follow these blogging best methods for your blog and you need to see success!  For help getting started with business blogging, download our free guide under: This post was updated July 6, 2018 and published.

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Should you use blogging to promote your company, you know that writing blog articles that are fantastic is half the struggle.  Understanding when to post them may make all the difference in whether your blogs get and how to name them, talk about them ignored, commented and read.  The Colossal Content Marketing Report recently examined 1.16 million posts from 4,618 blogs by publishers such as content marketers, people and media firms. When Should You Post If youre posting on weekdays, like 87 percent of those blog articles in the study, you might want to rethink your plan.  Blogs posted on weekends really got social shares normally.  Saturdays were the top day for sharing: Although just 6.3percent of posts in the study were printed on Saturdays, these posts got 18 percent of all social shares. To 6 Eastern time), most involvement with and societal sharing of posts occurred after hoursfrom 9 p.m. to midnight Eastern, with a major spike in 10 to 11 p.m. Takeaway: Attempt scheduling some articles for weekends and/or sharing posts on social media afterwards at night instead of during business hours. Once post names went beyond 60 characters, however sharing dropped.  In case you ask a question in your post titles Survey says Yeswhile 95 percent of blog article names didnt include a question mark, those that did received almost twice as many shares that are social as the average.  Keep in mind, though, that articles with more or two question marks had the least amount of shares. Takeaway: If you title blog posts, look for a middle ground.  Interest is sparked by questions, but dont go overboard.  And dont capitalize like a tween girl.  

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Want more information to market your business Register for the Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you get to know other small business owners, remark on our many articles, to ask questions about marketing and get exceptional offers from our spouses on business services. Word Press is a strong CMS capable of building just about any kind of Website and has existed for a little while you would want.  With that Word Press started as a platform.  You can observe many of its influences are present, although a huge amount has increased since its beginning. Theyre typically only a part of this Word Press site as whole while sites are often contained by Word Press sites.  Blogs are additional on so often they are almost considered an afterthought when it comes time to put them in.  We also want to caution folks about slapping them too hastily or using blogs badly while we recommend a site for most sites. Below, we examine some criteria and suggestions to ensure that your Word Press site is a resource that people want to see.  If youre likely to read the article based on its ease of studying readability Determines Retention When you look at a post, you can instantly tell. We generally dont remain on these pages for more than a few paragraphs, even if that, unless that articles is amazing!  When putting together your site, its isnt fighting with your layout to read the report.  Below are few strategies to maintain your legibility in order: Use fonts.